Cannes Lions
McCANN ISTANBUL, Istanbul / COCA-COLA / 2013
Overview
Entries
Credits
Execution
As a brand, Coke is a symbol of happiness – and as such, it is a symbol of hope for a better world. With this campaign, Coca-Cola proves that there is a lot of happiness, hope, and optimism in the world, and that people do believe in a better world. This campaign is so close to the heart of the brand that only Coca-Cola can do it.
Outcome
Highest rate of the year in total WOM Awareness
Spontaneous Ad awareness +3 pts (Dec12 3MM)
First mention +2 pts (Dec 12 3MM)
Is a brand I love +4 pts (Nov 12 3MM - MP)
For someone like me +4 pts (Dec 12 3MM - CSP)
#Bimilyonneden: 105.000 Tweets, 9.732.063 People Reach, 175.084.955 View
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