As a brand, Coke is a symbol of happiness – and as such, it is a symbol of hope for a better world. With this campaign, Coca-Cola proves that there is a lot of happiness, hope, and optimism in the world, and that people do believe in a better world. This campaign is so close to the heart of the brand that only Coca-Cola can do it.

Highest rate of the year in total WOM Awareness

Spontaneous Ad awareness +3 pts (Dec12 3MM)

First mention +2 pts (Dec 12 3MM)

Is a brand I love +4 pts (Nov 12 3MM - MP)

For someone like me +4 pts (Dec 12 3MM - CSP)

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