The brief:Via a screensaver that is installed on screens at FAS (Foetal Alcohol Syndrome) conferences and seminars, increase awareness of the fact that binge-drinking by pregnant women is putting 1 in every 100 babies at risk of brain damage.The idea:We used relevant imagery to hook people’s attention, and then used effervescent bubbles to make the point.The result is simple, thought-provoking and poignant.