Cannes Lions
OGILVY & MATHER, Bangalore / ITC FOODS / 2010
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To gain a wider audience in India, dubbing Hollywood Blockbusters in the national language, Hindi, has become the norm. To launch new Bingo Potato Chips International Cream & Onion Flavour, we decided to spoof this trend. We treated the commercial exactly like a sequence from a dubbed Hollywood blockbuster,and communicated the new flavour story- MADE IN INDIA, BUT‘TASTES TRULY INTERNATIONAL’.
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