In addition to the interaction with users of the public transport system, the 40 points selected have a standout position in the streets of the city, reaching passengers, drivers and pedestrians alike. These are like large billboards right in the line of sight of passer bys.

The level of interest and participation of the population was very high, following attentively the outcomes of the UN conventions. A sample of this involvement was the major repercussion caused in the city’s schools. Many of these contacted the agency looking for campaign items and information about it.