BIONADE spread messages. All over Germany. In all target groups. However, contrary to the typical "watering can principle”, the messages always relate to their context and location (ads, billboards, promovans). That's what makes the campaign so special.

During the campaign run (April-July) BIONADE increased sales by approximately 26%. On top of that, the campaign received attention in the regional and national press and on the Internet (blogs, News, flickr).