Cannes Lions
NOT PERFECT Y&R, Vilnius / SVYTURYS / 2016
Overview
Entries
Credits
Description
Our passion for beer making is extreme. It’s an obsession. Designating it as such was a crucial point, so we decided to search for people who would be equally obsessive about whatever they’re passionate about, then we filmed their stories.
Execution
Svyturys is a beer born from an obsession with the art of brewing. So we decided
to tell a story of Svyturys’ passionate commitment through the real stories of the
other people who are also obsessed with their own passions. We made five films
about a birdman, a fisherman, a yachtsman, a kite surfer and a sculptor.
Outcome
Svyturys beer is brewed on the shore of the Baltic Sea and its name means “lighthouse” in Lithuanian. This beer is made sparing no effort and with a great passion for the work. Svyturys recognizes the importance of passion in whatever you do and celebrates likeminded people, who found their calling and put their whole heart in it.
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