Cannes Lions
YOMIKO ADVERTISING, Tokyo / SUNTORY HOLDINGS LIMITED / 2014
Overview
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Credits
Description
But what can we do to enhance environmental awareness of city folk who are far removed from the realities?
Execution
We developed a design that embodies the concept 'Birds and people are never separated.' A paper-cutting design made from the innovative machine of Japan, showing many birds flying, with cutouts representing human beings. Technology and the intricate designs characteristic of Japan together created an elaborate, lace-like craft made of a paper poster.
Outcome
Posters inside the trains running through Tokyo surprised many. It was successful in spreading the significance of our bird protection programme. We have elevated the sense of awareness through the power of design.
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