Cannes Lions

Birds and the Beehive - Outdoor Posters

MRM//McCANN, Salt Lake City / PLANNED PARENTHOOD OF UTAH / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Planned Parenthood is an organization that divides people in America. Especially in the ultra-conservative, ultra-religious state of Utah. This is because Planned Parenthood provides reproductive health services to women (including legal abortions). As a result, access to its services is put at risk every year by Utah and federal lawmakers—which would impact over 46,000 Utah women.

The Birds and The Beehive is an inclusive and powerful platform designed to shift the conversation in a conservative Utah—nicknamed the Beehive State. Planned Parenthood took inspiration from the old “the birds and the bees” idiom in reference to sex talk and got talking specifically to the Beehive State.

This poster execution was designed with a pro-Utah, pro-family, pro-sex message to connect with conservatives over women’s reproductive health and sex issues. Using humor, Planned Parenthood shows it provides a real value to the Utah community—and celebrates the unique Utah culture.