Cannes Lions
SCPF, Barcelona / BANCO SABADELL / 2016
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Although Banco Sabadell was well positioned technologically and offered a good online customer support service, it still needed to stand out from the rest of its competitors. That is why we focused on what Sabadell did best: offer personalized solutions depending on each client’s needs.
Holidays were around the corner, so we asked ourselves what clients needed the most during these periods spent out of home.
We realized that the best way to cover those needs efficiently was by reminding them which products, payment methods or servicing tools they could ask for trough the 24H online customer support system available on every official social network.
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