LEW'LARA\TBWA, Sao Paulo / OUTBACK STEAKHOUSE BRASIL / 2013
That’s why we created the Outback B-Day Chair. A chair specially designed to hug you, bringing virtual happy birthdays to life, controlled by your friends through Facebook. So, every B-day message you get on your timeline automatically brings the chair to life. The chair also takes a photo with your reaction and posts it on your Facebook friend’s timeline
The restaurants where the Outback B-Day Chair was placed in São Paulo have experienced an increase of 20% in their clients. By the end of this year Outback wants to have at least one Outback B-Day Chair in each of their restaurants in Brazil.