Bisleri has always been always about purity and safety and the benefits of its mountain water. It was the first brand of packaged drinking water in India and has a great recall value due to that.

From the safety platform, we have now evolved to the protection platform, captured in the new campaign line, Stay Protected.

The new commercial was created to stand out not just in the packaged water category but in the overall communication and creative trends in the country and across the globe. We created a unique story that would generate social currency and could be carried forward into different media.

The new Bisleri Mountain Water commercial showcases a tangential and metaphorical perspective on the new tagline - Stay Protected. Keeping in mind Bisleri's values of safety, wholesome goodness and purity.

Rendered in a creative style inspired by Hamza paintings, we chose to amplify the protection aspect of the Bisleri Mountain water bottle by creating a surreal, fairy-tale world of princes and dragons. A creative leap only a leading brand can afford to take.