Cannes Lions

BITTER?

LEO BURNETT TAIWAN, Taipei / CREATION FOOD CO. / 2015

Presentation Image
Online Video
Film
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Overview

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Credits

Overview

Description

The story describes a young office worker who is trying to survive under severe circumstances. The young office worker’s boss is a very demanding person, the young office worker has to work very hard, day after day but barely meets his boss’ expectation. His life is full of bitterness. Finally the boss recognizes his contribution and promote his position, however a sudden car accident ends his transitory joy. He adds a Lien coffee creamer in his coffee to balance the bitterness. Then comes up with super : "Bitter?" "We make it easier to take."

Execution

We created a micro-movie that portrays young office worker's life and showing how the creamer can make their tough life smoother. Seeding on IQIYI (a video content sharing platform among youngsters), we promote our film through banners and Weibo(most popular social network platform in China).

Outcome

This commercial was broadcasted in digital environment. It generated 778,414 clicks and 9,499,039 impressions on the first day of airing. There were over 70,000 likes and hundreds of discussion messages under this micro-movie. This film has successfully created large brand awareness for Lien coffee creamer in China.

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