Cannes Lions

BLACK

BUTTER MUSIC & SOUND DESIGN, New York / PROCTER & GAMBLE / 2014

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Oral B's "Black" spot is a celebration of the high-end features and flawless design of the Oral B Black 7000 Toothbrush. While the narrator details high-performance properties in a posh British accent, the spot displays gratifying close ups of the Black 7000's sleek curves and the sound design accentuates it's futuristic concept and mechanical precision. Invented by German Engineers, the mysterious product is likened to a slick luxury automobile before the camera pulls back to reveal the Black 7000 in whole.

Similar Campaigns

12 items

Shakespeare

PUBLICIS, New york

Shakespeare

2017, PROCTER & GAMBLE

(opens in a new tab)