Cannes Lions

Black Forest - Harvest Day

JOAN CREATIVE, New York / FERRARA/BLACK FOREST GUMMIES / 2018

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Description

Come and meet the people of the Black Forest, a “real,” but not real, place located in some long-forgotten nation in some undiscovered corner of the globe. Explore the festivities of the most important day in their culture: Harvest Day, when bright, juicy Black Forest gummies are harvested from the Gummy Tree in the center of this remote village. The harvest begins at dawn, when the hornblower blows the Juice Horn and the pole men begin to rhythmically shake the ripe gummies from their branches. Elsewhere in town, a young maiden is crowned the Juice Queen while elaborately-dressed bird-scarers pose for a picture, and villagers gather to watch magic tricks and partake in time-honored competitive games - except Alkbrit, who lives in a tree. If you visit during this magic time of year, be sure to give a traditional greeting: “So juicy, ja!”