The brief for this radio campaign was to create distinctive radio commercials that reflect the content of the weekly magazine.

Our idea was to create a stream of words based on the content of the Knack, Knack Focus or Knack Weekend magazine.

Like an audio phonic mind map that takes you through the world of Knack and into the highlighted articles of the week.

We composed several original music soundtracks to focus on the different topics of the magazine, giving extra character to the commercials.