BlackBerry Messaging is kind of like text messaging, only better. It’s completely private, secure and it happens in real-time. Unlike text messaging, you have to be INVITED to be a BBM friend. For all those reasons, BBM conversations are more intimate, more real. BlackBerry wanted to demonstrate that level of intimacy.

One structural engineer, 92 individual boards, and four full days of installation later, The Art of Conversation 3-D installation was born in Boston’s South Station. People could get lost in the hundreds of individual conversation snippets, or if they stood in just the right spot, could see the larger I LOVE YOU message hidden in the negative space.

Art of Conversation was a part of BlackBerry’s largest out of home campaign ever.