Cannes Lions

Blast Off

LEO BURNETT MALAYSIA, Kuala Lumpur / E-CART MALAYSIA SERVICES SDN BHD / 2017

Film

Overview

Entries

Credits

Overview

Description

This is a story about childhood dreams, and about how the right gift can make a child’s dream come true. A young boy dreams of going to space. He fantasises about building a rocket, being an astronaut, and even tries to experience zero G in a swimming pool. He has a little homemade cardboard rocket that he tries to “blast off” into space with. And throughout the film we see his dream slowly die as reality begins to set in. But in the end, his father, through the purchase of a simple planetarium projector keeps his son’s dream alive, and in a way, helps him live it. It is a story about how we shouldn’t give up on our childhood dreams.

Because our dreams define us, and they are what make us great.

Similar Campaigns

8 items

The Greatest Gift

AMVBBDO, London

The Greatest Gift

2017, SAINSBURY'S

(opens in a new tab)