A single stripe on selected faded pedestrian crossings was "whitened" (painted white), followed by the rest of the stripes after 7 days (to reflect the seven day treatment time).

Full integration between the unique form of the product and the medium(strips); High 'word of mouth' awareness among the local comunity and high PR value. The result of the action left a lasting benefit to the community (the stripes were left white, so increasing their visibility).