With the dwindling number of visitors, the amusement park was forced to have to put in a new innovative attraction that does not cost money to save the amusement park from closing down. We proposed a new attraction with the blindfolds that transformed the existing ride into something new. The campaign ran according to original plan.

With the dwindling number of visitors, the amusement park was forced to have to put in a new innovative attraction that does not cost money to save the amusement park from closing down. We proposed a new attraction with the blindfolds that transformed the existing ride into something new. The campaign ran according to original plan.

Results:

6 billion yen in PR exposure

160,000 visitors

20,000 $5 masks sold out in 2 days

Overall the media exposure and results were more than expected and saved the park from closing down.