Cannes Lions

BLOAT BOX PEDIGREE

SHOCK MARKETING, Lima / PEDIGREE / 2013

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Overview

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Credits

OVERVIEW

Execution

THE BLOAT BOX is a multi-message cube that can be slid flat under your door and then automatically takes its shape.

- The six-sided appealing design

- The relevant information shown

- Its practical message

- Its originality

- The amount of space used in the home

all ensure that the message doesn´t go unnoticed and that it captures your attention.

Outcome

- 40,000 homes visited by BLOAT BOXES throughout the city

- 100% effectiveness in order to communicate the message in dog owner´s homes.

- Over 80,000 pets were able to enjoy Pedigree´s quality food in a competitive price and

- With this new market price the sales increased by 10% for Pedigree in Neighborhood Markets.

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