Cannes Lions
SHOCK MARKETING, Lima / PEDIGREE / 2013
Overview
Entries
Credits
Execution
THE BLOAT BOX is a multi-message cube that can be slid flat under your door and then automatically takes its shape.
- The six-sided appealing design
- The relevant information shown
- Its practical message
- Its originality
- The amount of space used in the home
all ensure that the message doesn´t go unnoticed and that it captures your attention.
Outcome
- 40,000 homes visited by BLOAT BOXES throughout the city
- 100% effectiveness in order to communicate the message in dog owner´s homes.
- Over 80,000 pets were able to enjoy Pedigree´s quality food in a competitive price and
- With this new market price the sales increased by 10% for Pedigree in Neighborhood Markets.
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