Our mission was to promote JBL’s noise-cancelling headphones to a wider audience. But to stand out in a fiercely-competitive marketplace, the brand needed a design idea that had its own clear voice. A distinctive visual identity that would communicate the auditory benefit of its noise-cancelling headphones in a dramatic way, both instantly and effortlessly.

From screaming world leaders to shouting football managers, every intricate detail was meticulously designed to convey the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL’s noise-cancelling headphones. The intricate design became a striking representation of the brand. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.