Simple Solution : Replace Donation with Savings.

Shift the needle to make the donor the receiver.

Introducing Blood Banking. The World’s First Savings Account for Blood, where you can save your own blood, just the way you’d save your money in a bank.

You can keep track of your Savings through the Blood Banking App that has been designed to simulate phone banking apps both in form and function. Even the terminology is as simple and user friendly. This is where technology meets real life problem solving. The App reminds you to make deposits of your blood every three months. And should a situation arise when you need blood, you know exactly how much you have, without having to reach out to anyone else. It’s as easy as that. So next time, when someone is in need of blood, its right there at your fingertips.

BLOOD BANKING WAS LAUNCHED ON 3RD APRIL 2016.

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You can set up an appointment online and walk in to save your blood at any Red Cross Affiliated Blood Bank, and you can download the Blood Banking App onto your mobile phone from the website or from Google Play. Hundreds of Red Cross Volunteers have also been trained to activate Blood Banking Accounts with just a mobile phone number.

From the day of its launch, every blood donation drive was renamed a Red Cross Blood Banking Drive.

Blood Banking Camps were conducted at Cultural centres, College Campuses, Business Districts, IT parks and 30 other locations during the first month.

Mobile Blood Banks took the initiative deep into rural areas and helped activate thousands of Blood banking accounts.

The Blood banking App and Activation Campaign made the headlines of all the major Dailies and was the Breaking News across many news channels earning PR worth millions.

#BloodBanking made it to the front page of twitter and was trending for over a week with over 3 million impressions.

Social networks and instagram channels were flooded with slideshows and videos that made this a national movement with thousands of shares.

Doctors, Bloggers, Influencers, Red Cross Volunteers and Unique Authors helped spread the word like wildfire.

In the first 30 days, The Red Cross has registered 152,100+ Blood Banking Accounts.

Most Importantly 132,003+ UNITS of blood collected. More than six times the number of units from the previous month collected by the Red Cross.

This campaign helped change human behavior by urging people to form a life saving habit.