Cannes Lions

BLOOD DONATION

TBWA\COLOMBIA, Bogota / RED CROSS / 2013

Presentation Image
Case Film
Presentation Image
Supporting Images
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In order to make people realize that blood donation has a vital importance, we created a digital ad showing the easiest way to donate through just a simple clicking.

Execution

• Describe how the media team interpreted the creative idea and implemented it.

The media had a very good impression of the digital ad, because they saw relevant the intention to invite people to donate in a easy way.

Outcome

•What happened as a result of the communication activity?

People was so pleased because they understood the message and proved blood donation was easy as a click.

Similar Campaigns

12 items

Discover the Unsearchable

DAVID&GOLIATH, El segundo

Discover the Unsearchable

2019, AD COUNCIL

(opens in a new tab)