Cannes Lions

BLOOD DONATION

PUBLICIS SALLES NORTON, Sao Paulo / FUNDAQAO PRO-SANGUE / 2005

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This banner shows a Windows Media Player control bar. But instead of the usual loading bar, we see a full red bar. The red bar slowly becomes white, from right to left, as a super appears: 'unloading'. When the bar looks totally empty, a selling line appears: "We’re running out of blood. Please donate."

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