Cannes Lions

BLOOD DONATION

PUBLICIS SALLES NORTON, Sao Paulo / FUNDAQAO PRO-SANGUE / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This banner shows a Windows Media Player control bar. But instead of the usual loading bar, we see a full red bar. The red bar slowly becomes white, from right to left, as a super appears: 'unloading'. When the bar looks totally empty, a selling line appears: "We’re running out of blood. Please donate."

Similar Campaigns

7 items

1 Cannes Lions Award
I'm Moving to Canada

PUBLICIS, New york

I'm Moving to Canada

2017, DOCTORS OF THE WORLD

(opens in a new tab)