Unlike money or clothes you give away –blood literally comes out of you. That requires a different kind of devotion. Involving the body itself in our work, was aimed to reinforce that devotion. Deciding to put it on, and for as long as it stays there, the person can’t ignore the associations. Nor would the people who see him. And for a longer time than that of the cotton wool.

Utilizing a live walking-talking billboard (teenager or adult) produced long lasting exposure, at close to ridiculous costs (2 cents a piece).The client is very pleased to see everyone wear his message, talk about it, and eventually come in for donation, and is considering continuing with this on regular basis