In the first 3 months of the launch, Canadian Blood Services collected over 11,000 units of blood from new donors -exceeding their target by 27%. To date the microsite has generated over 148,900 hits and that number increases almost every minute. Anecdotally, measurements of engagement on bloodsignal.ca and thought-provoking posts on the Canadian Blood Services Facebook page all point to the fact that this campaign is well on it’s way to achieving its ultimate goal – to inspire donors-to-be to roll up their sleeves and donate blood.