Cannes Lions

BLOOD DONOR REGISTRATION DRIVE

DENTSU INDIA GROUP, Bangalore / ROTARY BANGALORE TTK BLOOD BANK / 2014

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Overview

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Credits

Overview

Description

How do you get a person who felt donating blood wasn’t relevant to him, to come forward and donate?

Execution

Since people felt blood donation was not relevant to them, we had to make them participate in the process to make them realize how essential they were. And we achieved this by getting them to create these unique crowdsourced posters.

The red ink was a metaphor to make them realize how spreading their red could save lives. These posters gave people a chance to interact and engage with the medium. It went beyond creating awareness; it encouraged them to become blood donors.

Outcome

Beyond awareness, we established the role people could play with respect to donating blood. And this to us will have a deeper impact much longer than the duration of the activity.

A resounding 316 donors registered in one day. We also took this exhibition to various corporate offices. Hundreds of people contributed to these unique crowdsourced posters that were then put on display at various art galleries and organisations. And now Rotary Bangalore TTK Blood Bank has registered over 3670 donors and counting. All through an evocative design that made people realize how each drop counts.

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