Cannes Lions

BLOOD EQUALITY

OPUSMÚLTIPLA, Curitiba / NGO GRUPO DIGNIDADE / 2016

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Case Film
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Overview

Entries

Credits

Overview

Description

To bring up discussion about this subject, we chose the greatest LGBT Parade in the world and used its greatest icon: The rainbow flag. We put more red on the flag so we can put more red in the blood banks.

Execution

We rolled out a huge flag during the parade.

There were more than 2 million people.

Outcome

The campaign reached the largest LGBT parades in the country. We received support from one of the most renowned and respected doctors in Brazil: Dr. Dráuzio Varella. Plus dozens of politicians, celebrities and more than thirty NGOs.

We pressed the Ministry of Health for changes. We handed in a document that defended the end of the restriction and the Public Defenders Office recommended the revision of the law, making way for a Public Hearing, which has the same name as our movement.

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