Cannes Lions
JWT NEW YORK, New York / BLOOMBERG / 2011
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Description
Bloomberg Insight Visualization is rooted in the idea that Bloomberg provides a critical edge, helping people see things they couldn’t otherwise see and know things they wouldn’t otherwise know. Three times a week we identify insights drawn from Bloomberg news and data and tell the story using animation. Films are then distributed on owned, earned and paid media channels, including airing as spots on Bloomberg TV. Sharing functionality is baked in to the digital films allowing viewers to post them on social networks. Related content adjacent the online films drive viewers to content on various Bloomberg properties, or viewers may choose to view more videos on the Bloomberg insights website.
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