We wanted it to be the young people themselves who created a unique customermade brand. We created Blu Room, a co-creation area in which to develop innovative projects in various fields (fashion, music, performing arts...). Blu adopts the role of patron of those passions.

Our strategy didnt include paid media.

Results during 4 months:

Own Media:

With 11 events made in BluRoom we have physically impacted to 1,800 people, the half of our universe of trendsetters in Spain.

Of all the followers of our Twitter, the 20 top add 863,255 followers. In Instagram we have a reach of 190,000 followers.

Earned Media:

More than 120 media appearances

We had free presence in MFW, Ego, during a day sponsored video on vogue.es. We have been at the Teatro Lara in Madrid for 4 months with La Llamada.

Product test:

Distributed a total of 22,776 Blu