Cannes Lions
AKQA, San Francisco / XBOX / 2008
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Description
Blue Dragon is a role playing game where your character’s inner strength is more important than his physical prowess. In the game your shadow is a creature that can defeat enemies and save the world. We enlisted unassuming Japanese teens to act as ambassadors of this inner strength, empowering them with profound statements, a twinkle of magic, and a subtle shadow creature to bring the game’s spirit to life. The results speak for themselves with a .85% click through rate.
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