• Situation: Volvo XC40, a city SUV designed to simplify life, launch campaign in China.

• Brief: countdown social posters which need a smart digital idea to carry on its fashion experiments.

• Objectives: Besides the launch information about Volvo XC40, the social poster should also deliver the Sweden aesthetics and attitude of life.

• Budget: 0

• Project scale and volume: Volvo official social platform, Wechat, Weibo etc.

• Design touchpoints: “When you put light into a product you bring life to it.” is the philosophy for Swedish. These countdown social posters are also a story of “light” when you strolling in the city, you will meet the light, the Volvo XC40. When the light passes by, the number 4 3 2 1 appears.

• Materials, style elements, design choices: photograph, GIF

• Design development and process: Still picture and light movement,

• Choice of campaign elements: auto and light

• Approach: make the light move, make the countdown happen.

• Scale: social media, China