Cannes Lions

Blurry

CHINA, Madrid / SUÁREZ / 2019

Film
Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Suarez is one of the top 2 high-end jewellers in Spain. Specialized in diamonds, they've been a reference for the sector for the last 50 years.

Execution

The film portraits a past memory of a couple. The scene looks blurry, as if fading away from somebody's mind. Meanwhile, we hear a voiceover extracted from a lecture about the possible ways our memory can betray us. At the end, a superimposed text reads "Because memory isn't that perfect". After that, we see a closeup of a diamond created by Suarez Jewellers.

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