Cannes Lions

BMW 1 SERIES

D'ADDA LORENZINI VIGORELLI BBDO, Milan / BMW / 2005

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Product: New BMW 1 Series.Concept: It’s not easy to be one.

The teaser campaign for the site, www.bmw.com/1series develops this concept, taking advantage of a typical and common situation Internet users encounter. The film narrates the difficulty of finding an original user name when registering on a site.

Similar Campaigns

12 items

Shortlisted Cannes Lions

HILL HOLLIDAY, Boston

Bandana Book

2022, BMW

(opens in a new tab)

TEAM ONE, Los angeles

Parking Spot

2022, LEXUS

(opens in a new tab)

5 Cannes Lions Awards

CANDIDE THOVEX, Na

Ski the world

2018, AUDI

(opens in a new tab)

MULLENLOWE BRINDFORS, Stockholm

See the warmth in all living

2017, BMW

(opens in a new tab)

SERVICEPLAN, Munchen

BMW X4

2015, BMW

(opens in a new tab)

INNOCEAN WORLDWIDE AUSTRALIA, Sydney

ELANTRA

2012, HYUNDAI

(opens in a new tab)

LOWE BRINDFORS, Stockholm

CARS

2010, SAAB

(opens in a new tab)

DOTGLU, New york

BMW

2010, BMW

(opens in a new tab)

DOTGLU, New york

BMW

2009, BMW

(opens in a new tab)

Shortlisted Cannes Lions

TBWA HUNT LASCARIS, Johannesburg

BMW VALVETRONIC

2003, BMW

(opens in a new tab)

THE MEDIA COMPANY, Toronto

BMW DEALER GROUP

2003, BMW

(opens in a new tab)

ALMAPBBDO, Sao paulo

AUDI TDI

2003, AUDI

(opens in a new tab)