Cannes Lions

BMW 1 SERIES

HERRAIZ SOTO & CO., Barcelona / BMW / 2006

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Where are feelings when you need them most?For those in pursuit of the most intensely-felt sports driving sensations, we have designed a road to the most extreme of experiences. A set of visual sprints where the road is speed and speed is the road. A one-way highway where to move forward you need to accelerate every life event to the very utmost, until the sensations come out to find you and impregnate your being. This is what experiencing the 130i feels like; living at the most extreme edge of sports driving.

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