Cannes Lions

BMW 100 to Go

M&C SAATCHI, Milan / BMW / 2017

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Overview

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Credits

OVERVIEW

Description

Technology may change our lives, but nothing will ever be able to replace the emotions that drive us.

That’s the vision of BMW for the future, that’s the idea we wanted to bring to life through a unique storytelling. An original screenplay portraying a dystopic 2116 where the world will be populated by clones, where any imperfection has been eliminated, where no human emotion is allowed to deviate our routine from its aseptic perfection. A 100 years leap back in time will help our protagonist to discover love and change history. Saving our future, from the present.

Execution

5 episodes of 7 minutes each, aired weekly on FOX and available on Sky VOD.

To maximise reach we also scheduled our content prime time, right before the blockbuster FOX TV Series The Walking Dead.

The day after the exclusive premiere on FOX, the TV Series was also available on BMW Youtube Channel and branded websites (hundredtogo.it and mondofox.it/hundred-to-go), with social activities boosting conversation around the event.

Outcome

Over 1.000.000 TV viewers

A global reach of more than 6.300.000 people on social media.

More than 200.000 visits on web platforms

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