The 3 Series microsite employs 3-D and flash technology to deliver an immersive experience. With features like a Virtual Tour, Build Your 3, and numerous feature demonstrations, the site offers a comprehensive exploration of the vehicle, giving the consumer the ability to all but actually drive the car.In order to keep consumers interested in the new 3 Series as the dealer launch approached, Fallon employed a staged release of a series of sections that offered information and animations that detail the car’s many innovations. These sections included: Safer, Sleeker, Faster, Smarter, Sharper, and Heritage.