Cannes Lions

BMW

HERRAIZ SOTO & CO., Barcelona / BMW / 2004

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A homage to the senses while driving. A new corporate website that turns the BMW claim 'Do you like driving?' into a unique universe, built around the same feelings that envelop us when we drive. By means of a 3D interactive environment, the driver/user experiences the sensation of driving along a route that creates itself at the same time as he moves along. Choosing the directions. Enjoying the speed. Discovering new graphic landscapes and new itineraries along the way. And just one more detail: the music is another dimension of the journey, and it, too, travels. Feelings come before words. First of all, you have to feel.

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