BMW TV is available worldwide, individually definable and creatively excellent.

Migrating all the existing video and text content of the BMW-web.tv and BMW.tv platforms to the new BMW TV globally unified IPTV platform should give users a completely fresh multimedia experience offering not only established approaches, but also a varied range of information and interactive options. The brand-specific themes such as automobiles, innovation, lifestyle and sport are specifically coordinated to the individual needs of the user.

The target group comprises tech-savvy Internet users, BMW customers, technophiles and fans of the brand.

A complete design grid that is based on a video HD format and enables a dynamic page building: Ten screenshots from every video are generated automatically and inserted into the platform at the same time. A special highlight: The video wall enables users to capture and sort videos intuitively and gives access to the entire video repertoire.To fulfil the typographic requirements the system font Arial was applied to guarantee a search engine optimization as well as a maintenance in other countries. Thus, the Corporate Identity has been interpreted and implemented especially for interactive media.

Result in numbers: Since the go-live in September 2009, BMW TV is a highly frequented portal. Every visitor spends approximately six minutes on the platform, worldwide. For the inquiry period from September 1st to October 15th 2009 (only six weeks) the total amount of visits, as well as unique visitors, lay in a six-digit range. Additionally, the total amount of video views amounted to approximately half a million.