An innovative display mirror was placed in bar/ restaurant mens-washrooms across Canada. Using motion activation, a series of engaging messages appeared that told a story that men could not resist. Understanding the context of their location, we built in a mobile component to deliver the final piece of the story.

This communication went live in April of 2010. Subsequently, BMW had their greatest volume of SPRING sales in history. And this was a key time period which drove to BMW Canada's greatest sales volume YEAR in history. The 3-Series represents 50% of that volume. This initiative was a key component in creating an overall buzz of innovation and brand style for BMW and a critical part of their sales success.