Cannes Lions

BMW 5 SERIES

HERRAIZ SOTO & CO., Barcelona / BMW / 2006

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It’s not always easy to keep going. We often need a word of encouragement, a touch, a nod of acknowledgement to go on, to attain broader horizons by mastering small stages.

This is a piece of poetry, a metaphor between the engines of life and a spirit of excellence. Roads and diversions are transformed into trails of ink, or veins, or branches.Every breath generates a step forward, accompanied by a musical passage. The music builds itself on its own with these passages, yet also changes, because the musical passages flow randomly and converge amongst themselves.

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