In the early 90s, when BMW first entered China, it didn’t have an official Chinese name. During Chines New Year, a little boy from a broken family tries to find a perfect name for his dad’s prized BMW. In his search, the boy realizes that what he really wants is not a “perfect name” but a real family and hence “Ba Ma Wo” or in English “Dad, Mom and Me”. His dad eventually understands his son’s wish and reunites with his mom.