Cannes Lions

BMW Find Your Ex1t

WE ARE SOCIAL, Milan / BMW / 2016

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Overview

Entries

Credits

OVERVIEW

Description

To create the first live outdoor escape game on a BMW.

Execution

The project started with the involvement of four content creators who had been taken in the forsaken village to live the escape experience for firsts. From this experience we created a teasing trailer (https://youtu.be/J4NWWHMju54) with the objective to engage the users of the community to register on a platform (bmw.it/findyourex1t) in order to win this special escape test drive. The winners have lived this experience and from this we created a video in the style of the #BMWstories of the brand.

Outcome

+700 Test Drives/month

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