Cannes Lions
WE ARE SOCIAL, Milan / BMW / 2016
Overview
Entries
Credits
Description
To create the first live outdoor escape game on a BMW.
Execution
The project started with the involvement of four content creators who had been taken in the forsaken village to live the escape experience for firsts. From this experience we created a teasing trailer (https://youtu.be/J4NWWHMju54) with the objective to engage the users of the community to register on a platform (bmw.it/findyourex1t) in order to win this special escape test drive. The winners have lived this experience and from this we created a video in the style of the #BMWstories of the brand.
Outcome
+700 Test Drives/month
Similar Campaigns
12 items