In 2014, Toys for Tots—a U.S. nonprofit that collects holiday toy donations for children in need—was only able to fulfill a third of their requests for toys due to a lack of resources. So for the 2015 holiday season, BMW launched the first-ever BMW Toy Drive, and transformed BMWs into “Toy Chauffeurs” that collected and delivered toys to less fortunate children. This poster campaign was created to raise awareness of the program and encourage toy donations.