The all-electric BMW i3 is built with carbon fiber in a wind-powered factory. And like any groundbreaking innovation, it takes a little getting used to.

To illustrate this, we leveraged a Today show clip from 1994, when no one new how big the Internet would be. Not even hosts Bryant Gumbel and Katie Couric. 21 years later, we see them in the BMW i3—another new big idea—which leaves them scratching their heads again.

A video shared on Instagram and Vine showed hundreds of predictions for the future that could only be read when the video was paused. Each pause revealed a new prediction.

The Vines generated over 4.5 million impressions. The overall engagement rate of 14.15% exceeded the Auto benchmark by 843%. BMW i’s follower base rose by over 15%.