The online advertisement "Mini Heart" was part of the Mini online media campaign which was launched to generate hot-leads on highly frequented websites with an affinity for automobiles.

The goal was to raise the brand's publicity during the staging of the product.

By clicking on the advertisement, one was able to arrange a test ride at a BMW Mini dealer.By using special advertisements which followed the look and feel of the classic campaign (with integrated sound) a high click through rate was achieved.