Cannes Lions

BMW MOTORBIKES

JUNG von MATT/ISAR, Munich / BMW / 2001

Awards:

1 Gold Cannes Lions

Overview

Entries

Credits

Overview

Description

A car drives along a coastal road at night. Suddenly it splits in two and becomes two BMW C1s. Why? Because the BMW C1 is the first motorbike with car-like safety systems.

Similar Campaigns

12 items

BMW, London

Forces For Change

2022, BMW

(opens in a new tab)

INTERONE, Munchen

BMW Group Corporate Website

2016, BMW

(opens in a new tab)

DLV BBDO, Rome

KEEP THE DISTANCE

2014, MERCEDES BENZ

(opens in a new tab)

WCRS, London

BMW I3 BECOME ELECTRIC APP

2014, BMW

(opens in a new tab)

Y&R COLOMBIA, Bogota

LAND ROVER

2012, LAND ROVER

(opens in a new tab)

Shortlisted Cannes Lions

PUBLICIS CONSEIL, Paris

ZE

2011, RENAULT

(opens in a new tab)

180 AMSTERDAM, Amsterdam

BMW MOTORRAD

2008, BMW

(opens in a new tab)

SAATCHI & SAATCHI, Bangkok

LEXUS GS 300

2006, TOYOTA

(opens in a new tab)

FRONTAGE, Tokyo

BMW CARS

2006, BMW

(opens in a new tab)

CARILLO PASTORE EURO RSCG, Sao paulo

PEUGEOT 307 CABRIOLET

2005, PEUGEOT

(opens in a new tab)

ARCHIBALD INGALL STRETTON, London

X5

2004, BMW

(opens in a new tab)

EJE SOCIEDAD PUBLICITARIA, San juan

SUZUKI DE PR

2003, SUZUKI

(opens in a new tab)