Cannes Lions

BMW MOTORRAD R 1200 S

FOREIGN, Stockholm / BMW / 2006

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With true German wizardry in its technology, the R 1200 S also stunned bike-lovers across the globe with its enchanting design. The site was designed to tailor both these interests among the middle-aged target group, and therefore the photography was angled to show the bike in both its natural state as well as stripped down to the core. Visitors left the website with the immense urge to try it out for themselves.

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