Eurobest

BMW NEXT 100

JUNG von MATT, Hamburg / BMW / 2016

Presentation Image
Demo Film
Presentation Image
Demo Film
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Case Film
Presentation Image
Demo Film
Presentation Image
Demo Film
Presentation Image
Case Film
Case Film
Presentation Image
Presentation Image
Demo Film
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Overview

Entries

Credits

Overview

Background

To celebrate its centenary, BMW built a futuristic vehicle to showcase its vision for the next 100 years of mobility. We were commissioned to present it online.

Execution

We creatively used the ability to load raw movie data blobs into memory and transferred screenshots frame by frame to the canvas to create the illusion of fluid video. We then added standard HTML functionality on top of that.

The outcome: fluid, moving images that people could now interact with – ideal for showcasing the futuristic features of the BMW VISION NEXT 100 vision vehicle.

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