Cannes Lions
PUBLICIS MEXICO, Mexico City / BMW / 2012
Overview
Entries
Credits
Outcome
Because Night Vision is best experienced live and night-time test drives are non existent, we sent flipbooks to BMW’s high-end prospective clients and also distributed them in dealerships. Our strategy worked: 8 out of 10 visitors played with the flipbook and demanded more info about Night Vision. 100% took the flipbook with them.
Similar Campaigns
12 items