Cannes Lions

BMW NIGHT VISION

PUBLICIS MEXICO, Mexico City / BMW / 2012

Film
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Overview

Entries

Credits

OVERVIEW

Outcome

Because Night Vision is best experienced live and night-time test drives are non existent, we sent flipbooks to BMW’s high-end prospective clients and also distributed them in dealerships. Our strategy worked: 8 out of 10 visitors played with the flipbook and demanded more info about Night Vision. 100% took the flipbook with them.

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